Creative Marketing | 5/10/2015

One Week in Presentations: The Importance of Digital Marketing

Posted by Lawrence Greenlee

It’s been a busy few weeks for Cobb Digital MD James Dempster. He’s been here, there and everywhere educating the SMEs of Sussex on the importance of digital marketing.

His talks have included ‘How to use Linkedin as a Marketing Tool’ at Let’s Do Business’ business lunch at the Reigate Banstead. Here, he gave some great insights on the benefits of advertising and building your own personal Linkedin profile as well as your business page.

Click here to view the presentation:
Using Linkedin as a Marketing Tool
Using Linkedin as a Marketing Tool

James also conducted a two hour ‘How to use Facebook for Business’ bite sized session for Brighton and Hove Chamber of Commerce. The business owners were shown the dangers of relying on auto posting and given an insight into how to build an effective targeted ad campaign.

Click here to view the presentation:
How to use Facebook for Business
How to use Facebook for Business

The third and final talk of the week was for Gatwick Diamond Business and KPMG in which he discussed how digital marketing and traditional marketing should be used together. He explained how the ideas behind campaigns have not changed and they can be executed both on and offline.

Click here to view the presentation:
Offline v Online
Offline v Online

If you’re interested in learning more about the importance of your online presence and want to find out more, give us a call on 01273 208913 and we’ll be happy to arrange a chat.