An overall revenue
increase of 11%
A non-brand revenue
increase of 57%
ROI increased by 17%
We were tasked with delivering 7000 new customers during the course of a financial year and exceeded this target by 8%.
Campaign highlights included increasing natural search revenue by 15% and ROI via paid search up 78% year-on-year.
Our in-depth insight phase saw us analyse Peter Christian’s customer data to gain an understanding of their behaviour, needs and expectations. We used this intelligence to inform the aspects of targeting and messaging.
Following this, we investigated their most popular and profitable products, whilst analysing the competitive landscape and the performance of existing keywords. We removed poor performing keywords and search terms associated with higher value product lines were added, whilst a campaign was created to drive sales for the launch of a new ladies collection.
We integrated our paid search automation and attribution technology which allowed us to track the complete journey taken by Peter Christian customers in researching, considering and purchasing products. This enabled our team to attribute sales to the correct channel and optimise those channels accordingly leading to an improved return on investment.
Since working with Peter Christian we have:
- An overall revenue increase of 11%
- A non-brand revenue increase of 57%
- A non-brand ROI increased by 17%
- Revenue generated from paid search outside of the UK increased by 7% year on year
“Peter Christian has been very pleased with the professional and dedicated work carried out by the team as our paid search agency, both in terms of the project set-up and the on-going management of our account.”
David Boyce, IT Director, Peter Christian