Targets

Key results

Ecommerce revenue up by 18% in the last six months

Organic search revenue increased by 33%

Organic traffic increased by 29% year on year

The Challenge

Ridgeview have been at the forefront of the recent evolution of English sparkling wine production, making history as winners of ‘Winemaker of the Year’, International Wine & Spirit Competition 2018. Investing in a new site in 2017, Ridgeview were cautious to avoid any losses in historic search engine rankings, traffic and business.

Cobb Digital we’re appointed with supporting the site migration, as well as later supporting with their following rebrand and digital marketing activity in 2018. Our aim was to build on Ridgeview’s established brand to create a search-engine friendly website that reflected their values and the quality of the product as well as deliver a good user experience without compromising on design.

Our Solution

Recognising the importance of striking the balance of design, functionality and usability, the web optimisation team put a plan in place to review and enhance the rebranded designs to ensure the site was fit for organic traffic. This was carried out by:

  • SEO migration support of a new website, including putting search at the forefront of the site architecture and designs
  • Taking a mobile-first approach
  • Producing a search term analysis consisting of keyword research and analysis to support the ongoing blog strategy
  • Supporting the rebrand by making website design changes
  • Improving website speed through supporting a move onto HTTPS and a dedicated server
  • Reviewing and monitoring search performance, and optimising the site for improved visibility over time

The Outcome

Since working with Ridgeview we have:

By implementing the above and providing continued support, eCommerce revenue has increased by 18% in the last six months*, as well as a 33% increase in revenue from organic traffic.

Working closely on the content creation strategy, optimising the user experience and ensuring SEO best practice at every turn, organic traffic has increased by 29% year on year. We continue to support Ridgeview’s website by providing website training, regular AB testing and ongoing analysis including mobile heatmaps.

* When compared to the six months before.