Maximising email ROI – the do’s, the don’ts and the how to’s
Today, the world of email marketing is undoubtedly more complex than ever. With ever-advancing functionality at our fingertips it can be overwhelming, meaning it’s not uncommon for brands to neglect some of the fundamentals such as segmentation, targeting and triggered automations, all of which are pivotal to channel growth.
In this guide, we’ll walk you through what we consider to be some of the key areas that can boost email ROI along with some quick wins and considerations for increasing engagement, giving you an effective, dynamic customer experience.
What we’ll cover:
- Growing your list
- Transactional and behaviour-based automations
- Personalisation and segmentation
- Customer retention