Marketing segmentation – one size doesn’t fit all

If you’re a marketer and you’re not segmenting your customers and prospects, then you’re almost certainly not getting the ROI from your marketing that you could be. Marketing without segmentation is like throwing a handful of darts at a dart board whilst blindfolded. If you’re lucky, you might hit the bullseye with one of them. But chances are you won’t hit the target with any, and you’ll have wasted all of your darts.

Segmenting your audience means that you can do a far better job of crafting marketing messages and strategies that get the attention of, and resonate with, the people you want to reach, meaning you’re far more likely to see good conversion rates with your marketing.

In this guide we’ll cover:

  • What segmentation is, including different types
  • Key steps to implementing a solid segmentation approach in your marketing
  • Using insights to create personas and drive marketing activity