Social media: powerful marketing tool or nothing but fake news and GIFs?
It’s fair to say that healthcare businesses in the UK haven’t embraced social media in the way businesses in other sectors have. Those that have done have given it a cautious and formal approach.
In this guide, we’ll look at some of the reasons why marketers in the healthcare sector should consider social media as part of their marketing strategy and the how to go about approaching it.
- Social media marketing – why should you embrace it?
- What can social media do for your business?
- Crafting a social media strategy
- Planning your social media content