Tom and Jerry, gin and tonic, cinemas and popcorn. Some things work so well together that you can’t imagine one without the other.

At first sight, content strategy and keyword research might not seem like perfect partners. One’s about shaping your brand, the other’s about improving your SEO and PPC campaigns, right?

In fact, keyword research is the perfect complement to your content strategy and in this guide we’ll show you why, and how you can use keyword insight to supercharge your content.

In this guide, we’ll cover:

  • Keyword research, SEO and content
  • The process: gathering keyword intelligence
  • Working your keyword research into your content planning