Email marketing is a fast-paced, ever changing industry. Over the years, we’ve worked with a variety of B2B and B2C clients, which gives us a broad overview of business sectors and markets.

Armed with our wealth of findings and client results, we draw on our experience working with both B2C sectors and we’ve fed these expertise into solid best-practice advice to ensure your email marketing efforts won’t go to waste in 2017.

In this guide you will learn:

  • Segmentation advice
  • Personalisation tactics
  • Recommended automations for both B2B and B2C sectors
  • Template design do’s and don’ts
  • Email content tips