Cobb Digital produce a number of guides on a variety of different topics. Please help yourself to any of the selection below.

Looking forward in times of adversity: utility providers

How can utility providers make limited budgets go further in an increasingly competitive environment?

Positioning your expertise to grow business: professional services

Helping businesses in professional services reach new audiences and grow.

Driving online sales in a difficult landscape: for retail

For retailers needing to maximise online presence and drive sales during challenging climates.

Maximising budget and visibility in challenging times: for healthcare

Helping healthcare professionals make the most of limited marketing budgets and retain online presence during challenging times.

Supercharge your content strategy with keyword research

Tom and Jerry, gin and tonic, cinemas and popcorn. Some things work so well together that you can't imagine one without the other.

Marketing segmentation – Why one size doesn’t fit all

Increase your ROI with advanced marketing segmentation. Find out the key steps to implementing a solid segmentation strategy.

Paid media for B2B marketing

Although the exact figures do vary, it’s said that on average, an individual sees upwards of four thousand adverts per day. You’ll learn about paid search and paid social advertising for B2B.

A beginner’s guide to Instagram for business

You'll learn how to set up your Instagram business account, understand your followers and gain knowledge you need to create great content.

Maximising email ROI – The do’s, the don’ts and the how to’s

We'll walk you through what we consider to be some of the key areas that can boost email ROI, quick wins and considerations for increasing engagement.

The power of storytelling in marketing

You'll learn to use storytelling through organic social media and content, how to create and content calendar and gain real understanding of why storytelling plays a vital role in generating business.

Social media marketing in UK healthcare

In this guide, we’ll look at some of the reasons why marketers in the healthcare sector should consider social media as part of their marketing strategy and the how to go about approaching it.

The evolution of healthcare marketing

Healthcare marketing has changed substantially in recent years. Learn how digital plays a key part.

The GDPR guide to online marketing

As a digital marketing agency, we wanted to dig down into each of our marketing services and unearth some of the common mistakes we’ve seen.

How will the GDPR shape your privacy policy?

Privacy policies should exist if your company collects data, to set expectations for the consumer on the journey their data might take, and how it will be used.

Your complete guide to GDPR compliance

The General Data Protection Regulation (GDPR) is undoubtedly one of 2017’s hot topics. GDPR will have a huge impact on marketing, with significant changes to the existing Data Protection Act.