Data Led Digital Marketing

We don’t do things based on gut feel – you don’t want to work with an agency that reminds you of your mate who invested all his savings in fidget spinners because he had a feeling they were going to be the next big thing. Every decision we make is based on data and insight.

Our data-led approach allows us to look ahead and understand how we can help you achieve results that don’t just focus on short-term wins. The first phase of any campaign involves pulling together a cohesive, targeted and objective-led strategy that is going to drive your business forward and, ultimately, help you achieve your long-term goals. We’ll get behind your business objectives to understand the key priorities and outline the most effective channels for reaching your audience.

As part of our strategy, we:

  • Gain a thorough understanding of your business and objectives
  • Look at your position and opportunities with the marketplace
  • Understand your audience and demographic
  • Understand which channels should be a focus for you, and how these should be approached
  • Determine what media spend will yield the best results for you
  • Generate a long-term prioritisation of work, planned in detail in bi-monthly sprints