Data-led digital marketing
We don’t do things based on gut feel – you don’t want to work with an agency that reminds you of your mate who invested all his savings in fidget spinners because he had a feeling they were going to be the next big thing. Every decision we make is based on data and insight.
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Our data-led approach allows us to look ahead and understand how we can help you achieve results that don’t just focus on short-term wins. The first phase of any campaign involves pulling together a cohesive, targeted and objective-led strategy that is going to drive your business forward and, ultimately, help you achieve your long-term goals. We’ll get behind your business objectives to understand the key priorities and outline the most effective channels for reaching your audience.
As part of our strategy, we:
- Gain a thorough understanding of your business and objectives
- Look at your position and opportunities with the marketplace
- Understand your audience and demographic
- Understand which channels should be a focus for you, and how these should be approached
- Determine what media spend will yield the best results for you
- Generate a long-term prioritisation of work, planned in detail in bi-monthly sprints